As I mentioned in my post last week, Facebook will be rolling out a new template for business pages at the end of this month (March 2012). The new design is meant to simulate a mission control board, with a large viewing screen at the top (for your cover photo), larger post photos and modules set up to keep your information and apps neat and tidy. Here are a few of the changes you can expect to see revealed in the next few weeks:
Cover Photo/Profile Pic - The cover photo will be the larger of the two photos available at the top of your new Facebook real estate business page. Facebook notes that this is not a space for advertising, promoting your business or showcasing coupons. Rather, it is meant to give your visitors an overall impression of what your business is about. So, please refrain from using text-heavy jargon here. You will have the rest of the page to do that, so don't worry. The smaller photo is where you would want to add your logo or a personal photo of yourself so your visitors can put a face to the name.
Bigger Photos/Videos in Posts - To make them stand out from a regular text post, the pictures and videos now pinned to your status updates are larger previews than before. This makes them much more visible to the eye so visitors are drawn to find out more.
Company Timeline - Add important milestones in your company's history to your Facebook timeline. Tell your story in short, simple, easily digested bites. The timeline is tucked away on the right hand side of your business page and easy to maneuver through.
Admin Section - All the insights to your Facebook business page are now accessible via your Admin button. The layout is larger and easier to navigate than the old insights section was. This will also be where you can share your page, invite email contacts, potential clients, past clients and friends to visit and like your business page and help build an audience. If you need to make a change to your page's name, you can access that request here. The custom URL cannot be changed, but the name of the page itself can. This is good news for those agents who have changed companies or simply branched off on their own (which happens a lot).
Bruce Barton, American businessman and author of "The Man Nobody Knows", once said "When you are through changing, you are through." Well, if you want to survive in the real estate business, you have to embrace the changes being made. That includes the new Facebook business page being rolled out soon. Don't be scared, though. If you need a hand to hold, we at Second Self Virtual Assistance are always ready and waiting.
Originally posted on my Real Estate Support blog here: http://real-estate-support.com/2012/03/the-new-facebook-business-page-is-here/.