Google Analytics helps you track how your real estate website is working on the internet, including advertising, social networking, video and other applications. Recently, Google Analytics announced some new and exciting changes to customer accounts that take your website tracking even further. In addition to the amount of visits, average time spent on your site and bounce rate, Google Analytics now offers real time tracking (much like the Google search engine itself), multi-channel funneling, mobile reporting and flow visualization.
Real-time tracking allows you to see what's happening with your site at this very moment. Google Analytics updates your information continuously throughout the day so you get results almost instantly. And all traffic is broken down into visitors who have visited your site through direct contact, an organic search, a referral or a campaign. That way you can see which method is working and which may need a little tweaking.
With the multi-channel funnels, you can view the various ways website visitors are turned into actual clients. The Top Conversion Paths report will show exactly when a visitor first accessed your site (whether it be via a paid advertisement, organic search, an email campaign or other form), which pages were accessed, in which order they were accessed and when they initiated contact with you. This can help point out how your real estate clients are finding you and which campaigns are working the best. It may be that the paid search isn't the best deal. Or, perhaps your SEO needs some improvement for those organic searches to come up.
Through the mobile reports, you can find out how your real estate mobi site is doing. With smartphones getting increasingly smarter and more accessible, many potential real estate clients are using their handheld devices to access the internet. Learn how your website visitors are finding you on their mobile devices as well as which devices are being used most often. This can help you optimize your mobi site for that particular device.
If you need to actually see the pathway to understand how this all works, Google Analytics has come up with something specifically for you. With the flow visualization chart, you will have a visual depiction of just how your real estate site is performing online. See how a potential real estate client finds, navigates and interacts with your site.
I'm really excited about these updates to Google Analytics. The times, they are a'changing. And Google Analytics is changing along with it. Let me know if you need any help with your Google Analytics account, website, mobi site or blog. We at Second Self are always here to help.
Originally posted on my Real Estate Support blog here: http://real-estate-support.com/2011/12/google-analytics-updates/.