Every successful real estate agent knows that communication is key with clients. This is true whether your client is a buyer or seller. With sellers, in particular, there are a few specific ways you can keep your clients "in the loop" on what's happening with their listing. An informed client is a happy client. Happy clients refer you to other potential clients and everybody wins.
Follow-up After a Showing - This may seem obvious, but it shouldn't be overlooked. Whether via email or a personal phone call (whichever your client prefers), informing them of how the showing went in a timely manner helps alleviate some of the stress they are feeling during this important time in their life. Take lots of notes during the showing and ask important questions, such as what the buyer/agent liked most/least about the home, what they think needs to be improved on, how many other homes have they looked at and how does this home rank in comparison to the other homes they've seen. When you take this feedback to your client, they can get a more realistic picture of how their home looks to potential buyers. This can help both you and your client tweak your marketing plan to accommodate.
Sign Up for Google Alerts - Most of today's homebuyers begin their home search online. So, it makes sense to follow what is being said about your clients' property and where it is being seen. Setting up a Google alert for the property's address takes only a couple of minutes. You can receive the alert as often as you want, but you may only want to share this information every other week or so with your client. You don't want to overwhelm them with too many alerts. This will show them that you are always keeping an eye on their listing because they are very important to you.
Analyze Online Listing Performance - Smart real estate agents understand the importance of posting your clients' listings online. But, it's not enough to just post and syndicate these listings. You need to know how these listings rank in search engines, who is viewing them and which portals they are viewing them most (ie, Trulia, Zillow, Craigslist, etc). Most listing sites provide an in-house report that will allow you to track how your listing is doing on that particular site. Do a weekly update to see where your clients' listing is getting the most viewings so you can, again, tweak your marketing plan to take advantage of the traffic. When you present your findings to your client, they will see for themselves that their listing is never far from your mind.
When you deal in a customer service-oriented business like real estate, you quickly find that communication is key with clients. Word-of-mouth is still a very powerful and effective advertising tool. Keep your clients informed and they will be more than happy to pass along your name to their friends, families and coworkers. Then, they'll tell two friends and they'll tell two friends and so on and so on...
Originally posted on my Real Estate Support blog here: http://real-estate-support.com/2011/11/communication-is-key-with-clients/.