Cosmic Cow Pie: Connecting the Dots


The Ship Has Not Sailed! Get On Board! Part 1 of 3

The Ship Has Not Sailed! Get On Board! 

Part 1 of 3 part series.

Social media is here to stay and can help you save money communicating with thousands...... but at what expense? 

The answer is: your most limited commodity TIME, so is it worth it to you? 


                                   Ship has not sailed

Ask youself several questions before you make a quick decision.

  1. Where are people looking for ANY type of help?   Is google their BFF? (Best Friend Forever)
  2. When someone has a question about ANYTHING how do they find the answer? 
  3. When YOU have a question about anything where do you go?
  4. If you are driving around and see a sign on a house for sale what do you do to find out the price?  What do your customers do?
  5. Do you point your phone at the house and go to the Zillow or Truilia app on your phone or iPad? 
  6. Do you read the QR code?  Only you have the answer to this question.
  7. When you are watching the news do they tell you to go to their facebook page to talk about a community issue?
  8. Do you see ads where twitter is featured?
  9. Do you have a .mobi site?
  10. Have you seen commercials where they direct you to youtube to see the rest of the story
Watch the youtube video below and think about how it makes you feel?  The first commercial actually starts on television with a beautiful Persian cat and a Tiffany heart on the cats collar asking Lisa to marry the Shawn and the cat. The end of the television commercial says "see the rest of the story on youtube at Fancy Feast."   Below is part of an on going series of commercials. 

Connect to the Fancy Feast youtube channel and watch the "wedding planner to the stars" Colin Cowie describe how they are going to engage viewers with selecting Lisa's dress, jewelry and her bouquet.  Colin invites the viewer back to keep the story going.  Think about how Purina is engaging cat lovers and helping them become "raving" fans by having them participate in the next commercial and it's outcome. 

Check out the screen shot from the youtube Fancy Feast site.  In the center you see a box on the right that with your friends start a Google+ hang out. Part 3 of this series will cover more on Google+.  Look at the number of views 3,040,045 and look at 1,203 subscribers to watch Purina Fancy Feast youtube videos.  There have been 308 comments that have been positive. What is Purina paying for a youtube channel?  The same as you and me -0- right now!  


Fancy Feast youtube site


How does this apply to real estate with buyers and sellers?

Go Daddy Danica Patrick


Video is where the consumer wants to be.  The last few movies I have seen at the theater are giving websites for more information on the ads I now have to watch on the big screen while waiting for the new movie trailers.  Just saw a 15 second "Go Daddy" commercial on Monday night football with Danica Patrick and the end line was" see the rest of the story on" Upon navigating to I found Danica and a QR code saying "Use a QR reader on your mobile device to reveal your savings." QR codes and their importance will be part 2 of the "Ship Has Not Sailed" series.

Creating a blog with video is a direction you need to be working toward to share your real estate message. 

Think about how you could start a story about weekly deals in your community and have your viewers subscribe because they will want to see the deal of the week or your personal featured listing.  Mix it up so they want to get your weekly video or blog post with the video.  It does not matter if it your listing or not it just has to have value to the consumer: Price, terms, condition or location.  Of course you will need to get permission in writing from the listing agent and seller to video the house and post on youtube. 

Think about how consumers would enjoy watching your videos and sharing with their friends.  Make it fun!  The possiblities are endless! 

State Farm is reaching the younger Generation with video on their youtube channel too! Start watching commercials instead of fast forwarding.  See how others are paving the way for you to be a participant in social media and be where Big Business is driving the consumer. 

Big business is educating the consumer to look to social media for more information. You can be there with little cost except your time and content ideas. 

If you are not present and accounted for in social media, you might drown.... so get on that ship before it gets out too far! 

You do not have to reinvent the wheel.  it might seem like you are spinning in the Cosmic Cow Pie right now with all the avenues open for you to get in the game. Take deep breaths and more important, some specific time to connect the dots.

  • Take some time to plan what is most important in your market area.
  • Ask, what does the consumer want then fill that niche.
  • Create a specific strategy that will work for you and your target market. 
  • Brainstorm with your broker or a mastermind group so you can bo on top of your social media game and incorporate your ideas in a fun way to get the consumer to be sharing your blog posts with their friends.
  • Research the activerain site for all the tools you will need to succeed.
  • Consider some outside help to create your game plan.

Success is about taking the time to make your plan and then work it.  Many of the tools you need to work your plan are available for FREE on the Internet and right here at activerain.  You might need to invest in some software to make your project work but it is nothing like the money you are going to lose in sales by not being part of this Cosmic Shift and having your plan in place to meet the people where they are and know what they are experiencing in cyberspace.

Social media is still in it's infancy.  Social media is changing the world forever!  Its power is not yet fully understood. What is crystal clear is the fact we will not be going back to last century marketing or politics or business as usual.  It's a new day and the ship has not sailed so pack your old way of thinking and get on board!   Invest your time to learn the new methods of marketing and meet your customers where they are giving them valuable content that makes sense, entertains them and meets their needs.

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Cosmic Cow Pie

Carra Riley

Comment balloon 20 commentsCarra & Shae Riley • September 20 2011 12:42AM


Carra, This is fabulous advertising. It goes to show how creative the internet and social media has become. The wedding video would draw lot of people in from romantics to  cat lovers. Beautifully executed to then lead you to the next stage. I need a social media consultant just to try and keep up. Time..precious time is what I need.

Thanks for letting us board your ship.


Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) over 7 years ago

Carra, you always put a great spin on what we are not all doing as well as we can...i have been working hard at my social media but to bring it to the next level need someone else to help me here...however, i have been told that i basically 'own' certain key things on Google because i have learned how to tag, write, etc. for the search engines...this is a great post on how to shake things up and learn from the pros on what is enticing to the consumer!  thanks

Posted by Ginny Gorman, Homes for Sale in North Kingstown RI and beyond (RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate) over 7 years ago

Margaret ~ Thank you for the glowing comment!  I work hard to bring technology to a basis that people can grasp.. when you are actively listing and selling there actually is NO time to figure this out.  If you are opening the door... I will walk in it..... if you listen to the last 3 videos on the right of my post you will hear how I have helped others on their social media journey.  I am here if you need me! I posted a fun video on your fb wall for your birthday....Birthdays will never be the same since facebook! 


Posted by Carra & Shae Riley, Helping people Transition at all ages! (Brokers Guild Cherry Creek Ltd) over 7 years ago

Ginny ~  We learn so much here at activerain it is incredible.  Taking the information to action is the hard part.  We used to send post cards, flyer's, physical newsletters, had bus benches, grocery carts, homes magazines.. the MIX is changing and there has to be an Internet presence with connection to all facets of social media.  Taking the time to just identify how to make all the dots connect really is not that hard or time consuming.. the tools are there it is just prioritizing what we do during the day to create that connection that has to be changed.  What I do is help with that direction on an hourly basis.. so listen to the last 3 videos to the right then let me know if you would like some help... it won't take much as you already KNOW what to do.  Thank you for the kind comment. 

Posted by Carra & Shae Riley, Helping people Transition at all ages! (Brokers Guild Cherry Creek Ltd) over 7 years ago

Carra, thanks for this great post. The world will not go back to the way we were, social media is here to stay. Matter is well embrace it, learn it and have fun with it. For those who are not familiar with social sites yet, I would suggest to select one, the one they like and start with that. The fun will come!
Thank you for your energy.

Posted by Valentina over 7 years ago

Valentina~  Thank you for your energy... as a interior desinger, author and color specialist you know how important being out there is so people can find you... I love the fact that you do your design work via skype and have done it for years...what a wake up call to many with the uses of video... you can  show clients pieces through video online and talk about it at the same time.  So you, Valentina are living the cosmic change!  We should have you join activerain and share your expertise with the real estate industry members.  You can join and share with "members only" to try it out and see how you like it. Scroll up on the right side of this post above the blogtalkradio icon and click on the Join Activerain under my facebook like page.  It's easy.. just have a photo of yourself ready to go and follow the promts to fill out your information.. then post away.. you have wonderful information that many here can benefit from. 

Posted by Carra & Shae Riley, Helping people Transition at all ages! (Brokers Guild Cherry Creek Ltd) over 7 years ago

Carra, thank you for intiving me into your active rain. Give me a few hours, I am going to an appointment right now and I will join you as soon as I get back. This is fun. 

Posted by Valentina Designs over 7 years ago

Valentina.. now that is a sense of urgency we should all have!  See you in the rain!

Posted by Carra & Shae Riley, Helping people Transition at all ages! (Brokers Guild Cherry Creek Ltd) over 7 years ago

Great post Carra and spot on with your advice! I did miss your posting last night so many thanks for sharing. What makes the Fancy Feast video work is it contains all the great elements of effective storytelling. I've got curated content on my Just Story It Scoops that help entrepreneurs and small businesses create compelling digital stories so check it out when you get a chance:

Posted by Karen Dietz over 7 years ago

Hi Carra - What a wonderful post.  I've seen that commercial (and others) and thought how clever the marketing was.  Social media is here to stay and I predict Google is going to be more popular than Facebook.  They seem to want to be everything to everyone.  I'm creating a lot of mobi sites for listings, using QR codes.  I love, love, love technology and learning new things.  So, thank you for your post.  I look forward to many more.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 7 years ago

Karen~  Fun being able to share stories.. you know I learn the most from seminars where the speaker tells war stories.. especially in real estate. 

Pamela ~  Maybe we should talk and I can post something from you in the next of the series about your mobi sites you are making for people and how you are the outside help many people need right now! 

Posted by Carra & Shae Riley, Helping people Transition at all ages! (Brokers Guild Cherry Creek Ltd) over 7 years ago

Carra - I'm working on a presentation about using QR codes in marketing - particularly property listings on mobi sites.  I'm more than happy to share as soon as I get it all together.  Will keep you updated.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 7 years ago

Pam.. great.. I can link to your post! 

Posted by Carra & Shae Riley, Helping people Transition at all ages! (Brokers Guild Cherry Creek Ltd) over 7 years ago

Carra, I am in the rain..... too and I love to dance under the rain.
Good day to all. 

Posted by Valentina Cirasola (Valentina Interiors & Designs) over 7 years ago

Valentina.. will go check out your site.!  Welcome to activerain

Posted by Carra & Shae Riley, Helping people Transition at all ages! (Brokers Guild Cherry Creek Ltd) over 7 years ago

Happy to share, Carra.  It's nearly done.  Will keep you posted.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 7 years ago

I'm quite happy to let some of those social media ships sail on without me!

Happy Friday!

Posted by Not a real person over 7 years ago

@Russel - Thanks for the laugh.  I DO expect to have fun today.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 7 years ago

Pam I am getting ready to do the QR post.. if you have a link to a post send it to me.. would love to share! 

Russel... I totally know how you feel!

Posted by Carra & Shae Riley, Helping people Transition at all ages! (Brokers Guild Cherry Creek Ltd) over 7 years ago

Carra--I feel that I need to run and catch up with the ship.  Great photo!  I will be back soon.

Posted by Mary Yonkers, Erie/PA Real Estate Instructor (Alan Kells School of Real Estate/Howard Hanna Real Estate) over 7 years ago