There have been some pretty exciting developments from Zillow lately. As you may or may not know, Zillow acquired the real estate listing platform Postlets back in April of this year. However, as of July 13, 2011, Zillow is now offering free upgraded Postlets listings to its users. Now, REALTORS® have the ability to market their sales and rental listings to millions of internet users via Zillow AND they can post their listings to several search sites across the internet, including BackPage, Oodle, HotPads, Trulia, Craigslist, Yahoo! Real Estate and, of course, Zillow as well as posting a link directly on social networks such as Facebook, Twitter, LinkedIn and more.
Previously, the free Postlets account only allowed six photos to be included per listing. Now, Zillow users can upload 18 high quality photos, embed valuable community info (school data, Walk Score, etc) and embed video. There are also several new templates to choose from. These were previously only available on the paid Postlets Pro accounts. As you know, more buyers are turning to the internet first in their search for listings. So, the more information you can provide with each listing, including more photos and even video when possible, the more likely your phone will be ringing with potential clients on the other end!
If you already have a Zillow account, all you have to do is log into your account, go to your Listings section, click on the Create a Listing button and you create your Postlets listing in a snap. Once you have created your new listing on Postlets, it will be automatically syndicated to the areas you choose, including Zillow. If you want to post your real estate listing on Craigslist, it will just take a couple of extra steps. Craigslist doesn't allow automatic posting from outside sites. But, your fully customized and interactive listing is converted into a beautiful Craigslist ad that is only a copy/paste away.
For real estate professionals who currently have listings on Postlets that need to be renewed, please be aware that those old listings are not automatically upgraded to the new Postlets format. You will need to delete the old listing and create the new one using your Zillow account in order to get the full use of the upgraded package.
I've always thought Postlets was a great product for my real estate clients to showcase their listings because it was so simple to use, easy to manage and could be syndicated to several real estate search sites at one time. Zillow has always been a fantastic, high quality product as well. Now, with free upgraded Postlets listings from Zillow, you can get the best of all worlds and your clients will be happy with the exposure. Please let me know how I can help you get your real estate listings seen.