"But I don't have time to chat all day on Facebook." "Social media is a mystery to me." "I don't even know where or how to begin." "It's a total waste of time." Got another excuse to add? Go ahead. I think I've heard them all. Now, part of me is just a teensy bit happy with all the excuses. Afterall, social media marketing is one of Second Self's specialities. However, the kinder part of me wants to show you a basic outline, in three easy steps, how quickly and easily you can use Facebook to your advantage each day to help successfully market yourself professionally. So, today, the kinder, gentler me wins! (And, so do you!)
- Find Targeted Friends – Set aside a certain amount of time searching for targeted friends. Real estate agents want to befriend others who may be looking to buy or sell a home in the near future. Facebook has made searching for these friends quite simple. In the search bar at the top of the Facebook page, type in keywords such as home owners, future home owners, single home owners, apartments, etc. On the next page, click the “groups” button in the left column and it will take you to the list of groups for the category you're interested in. Now you can start requesting to join their group. You may want to consider what city and state these people are in before adding them. Do you want to befriend only those who are in your area?
- Post to Your Wall – Let your friends know what you are doing each day. If you have a full day ahead of you, tell them about it. For example: If you have two showings, one closing and some much needed errands to take care of, post it. If you’re not having a busy day, post a quote, something funny, or share a video that you like from YouTube.com. Adding posts to your wall also gives your friends a chance to comment on your activities and interact with you on a personal level.
- Comment to Other Posts – Set aside a few minutes to go to your Facebook homepage and see what your friends are saying and make comments on their posts. This is one of the most overlooked and yet, by far, the most important part of networking on Facebook. By commenting on your friends posts, they can get to know you and see your face and profile more often.
Try to avoid playing games on Facebook, as this can become quite addictive and take up more time than you originally set aside to spend there. If you are on Facebook to network yourself professionally, wasting time on games is wasted free marketing that could be used to network and promote your business. I have no desire to join your Mafia, farm or anything else. It's actually quite annoying and can lead to viruses. To be successful in marketing yourself on Facebook, just make sure you are dedicating at least 15 minutes of your time to networking each day. Remember, friends that you communicate with more often are more likely to contact you when they or someone they know is looking for a real estate agent.