Cosmic Cow Pie: Connecting the Dots

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Getting Social Fifteen Minutes at a Time

Social Media Marketing - Facebook"But I don't have time to chat all day on Facebook." "Social media is a mystery to me." "I don't even know where or how to begin." "It's a total waste of time." Got another excuse to add? Go ahead. I think I've heard them all. Now, part of me is just a teensy bit happy with all the excuses. Afterall, social media marketing is one of Second Self's specialities. However, the kinder part of me wants to show you a basic outline, in three easy steps, how quickly and easily you can use Facebook to your advantage each day to help successfully market yourself professionally. So, today, the kinder, gentler me wins! (And, so do you!)

  • Find Targeted Friends – Set aside a certain amount of time searching for targeted friends. Real estate agents want to befriend others who may be looking to buy or sell a home in the near future. Facebook has made searching for these friends quite simple. In the search bar at the top of the Facebook page, type in keywords such as home owners, future home owners, single home owners, apartments, etc. On the next page, click the “groups” button in the left column and it will take you to the list of groups for the category you're interested in. Now you can start requesting to join their group. You may want to consider what city and state these people are in before adding them. Do you want to befriend only those who are in your area?
  • Post to Your Wall – Let your friends know what you are doing each day. If you have a full day ahead of you, tell them about it. For example: If you have two showings, one closing and some much needed errands to take care of, post it. If you’re not having a busy day, post a quote, something funny, or share a video that you like from YouTube.com. Adding posts to your wall also gives your friends a chance to comment on your activities and interact with you on a personal level.
  • Comment to Other Posts – Set aside a few minutes to go to your Facebook homepage and see what your friends are saying and make comments on their posts. This is one of the most overlooked and yet, by far, the most important part of networking on Facebook. By commenting on your friends posts, they can get to know you and see your face and profile more often.

Try to avoid playing games on Facebook, as this can become quite addictive and take up more time than you originally set aside to spend there. If you are on Facebook to network yourself professionally, wasting time on games is wasted free marketing that could be used to network and promote your business. I have no desire to join your Mafia, farm or anything else. It's actually quite annoying and can lead to viruses. To be successful in marketing yourself on Facebook, just make sure you are dedicating at least 15 minutes of your time to networking each day. Remember, friends that you communicate with more often are more likely to contact you when they or someone they know is looking for a real estate agent.    

Comment balloon 16 commentsPamela Cendejas • May 12 2011 04:56PM

Comments

Everybody wants 15 minutes.  But, social media building is worth it.  I've got to start commenting more on FaceBook, Active Rain and more so in my every day life.  Nice post!

Posted by Karen Seeman, CDPE, (201) 247-0556, bergencountyhomes4sale.c (Exit on the Hudson Realty) about 8 years ago

Thanks, Pamela, I needed this.  I can't sit on the computer all day.  Sometimes, I just have a few minutes in the morning, drinking coffe, sometimes in the middle of the day when I can grab a minutes, and sometimes, begrudingly, in the evening when I would rather be doing almost anything else.

Posted by Ron Marshall, Birdhouse Builder Extraordinaire (Marshall Enterprises) about 8 years ago

Great reminder.  I once read that for every three posts on Facebook one should be business related and the others more personal.

Posted by Greg McCown (Century 21 1st American) about 8 years ago

Nice post. A little focused time without getting lost on the social highway can really be productive.

Posted by John Saari, "The Mortgage Buddy" about 8 years ago

Hi Karen - LOL!  Focusing on your everyday life is definitely worth the time.  Thanks for your response.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) about 8 years ago

Hi Ron - Drinking a cup of coffee while working on my social media makes it much more enjoyable.  I think you've got it right!

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) about 8 years ago

That's a good point, Greg.  It shouldn't be all about "me, me, me".  It's important to engage in conversation and bring your comments to the conversation.  The groups you join will often dictate the content of the comments.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) about 8 years ago

Hi John - Sometimes it feels like there's no exits on my super highway. ;o)  How about your's?

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) about 8 years ago

Is this what is meant by "15 Minutes Of Fame?"

Posted by Mike Mayer (Mike Mayer, Broker/Owner - i List For Less Realty, LLC) about 8 years ago

Pamela,

I have never spent any real time on Facebook, so this is quite helpful.

Brian

Posted by Brian Madigan, LL.B., Broker (RE/MAX West Realty Inc., Brokerage (Toronto)) about 8 years ago

Aaah, Mike.  15 minutes of fame can last a lifetime if used appropriately, right?

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) about 8 years ago

Hi Brian - Stick your big toe in the Facebook waters - just a few minutes at a time. :o)

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) about 8 years ago

Hi Pam,

Good info, I'm sort of a 10-15 minutes person myself ESPECIALLY during the day. If it's in the evening after my productive hrs, that's fine. For me it's a matter of keeping in touch and connecting with others. It's also helped my SEO immensely for my company website, for which we all benefit.

As for games, I've never wanted to start...spending more time at this point on line is about the last thing I want to do. 

Posted by Lynda Eisenmann, Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA, Orange Co (Preferred Home Brokers) about 8 years ago

Hi Lynda - I understand exactly what you mean.  Good point about the SEO value.  A lot of people overlook that benefit.  Thanks for your input.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) about 8 years ago

Pamela,

I hear the time comment from a lot of friends & colleagues. So, the 15 minute plan may be the way for them to participate. We all know how many hours can slip away on the Internet.

Posted by Susan Brown (Keller Williams NE, Kingwood Texas (Humble & Atascocita too)) about 8 years ago

Boy, you know it, Susan.  I start working in the morning and all of a sudden it's after 3pm.  It's a good idea to set a timer.  Thanks for your response.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) about 8 years ago

Participate