Cosmic Cow Pie: Connecting the Dots

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Is the Like Button a Marketer's New Best Friend?

There's no question about it.  Facebook has become a powerful force in not just social networking but in search engine optimization as well.  Is the "like" button a marketer's new best friend?  Similar to retweeting on Twitter, by liking a comment, photo, video or link on another person's Facebook wall, you are essentially providing a viral link to the content, increasing the owner of the original post's authority and helping raise them up in the search engine rankings.  And, since Bing recently acquired Facebook, you can bet that they will be using data they collect from Facebook users on their search engine as well.

Is the Like Button a Marketer's New Best Friend?

Google and Bing are both using content shared on social media sites like Facebook and Twitter to help decide organic ranking.  Yes, I said "organic" rankings.  Not the paid stuff at the top of the searches, but ORGANIC RANKINGS.  This is really only true of Facebook business pages, not the personal pages at the moment.  However, that may change.  Again, content is king.  By providing content that is worthy of being re-tweeted, liked or shared, you show search engines like Google and Bing that you are an authority on whatever you are promoting.  As a real estate agent, this can help bolster your search engine rankings significantly.

There is now talk about how Facebook may be starting its own search engine.  It already has a search feature but it is nowhere near where Google and Bing are...yet.  Since Google and Bing have obviously recognized the power of social media in search engine rankings, it's simply a matter of time (and not MUCH time at that) before Facebook begins to offer its own rankings. 

Simply put, as real estate professionals, you need to make sure that you continue blogging about what you know that your audience wants, such as community information, open houses, listings and other real estate information.  Then share it to your audience via Twitter and your Facebook business page.  Continue to grow your sphere of influence so that you have more of an opportunity to share your insight with potential clients.  You'll then see how the like button can be a marketer's new best friend!

Pamela Cendejas, Real Estate Virtual Assistant - Second Self Virtual Assistance: When There Isn't Enough of You to Go Around!

Comment balloon 14 commentsPamela Cendejas • December 03 2010 07:29AM

Comments

Thanks Pamela, This is interesting information.  I had no idea.  Is there a way to share posts that you put on Activerain with Facebook?  I do know there is a word limit on Facebook.  Social Media is such a wild animal.  I'm learning more about it everyday.

Posted by Cindy Edwards, CRS, GRI, PMN - Northeast Tennessee - 423-677-6677 (RE/MAX Checkmate) almost 10 years ago

How come we never see a dislike button? That one would get worn out on some posts. lol. Nice post Pamela. I even threw a "like" vote out there.

Posted by Randy Ostrander, Real Estate Broker, Serving Big Rapids and West Central MI (Lake and Lodge Realty LLC ) almost 10 years ago

I 'like' this post!

Posted by Sharon Lancaster, SRES, Realty Executives Okanagan (Sage Executive Group Real Estate) almost 10 years ago

Pamela,

 

Good points. If Facebook takes off in this direction then they will obviously faviur Facebook participants.

 

Brian

Posted by Brian Madigan, LL.B., Broker (RE/MAX West Realty Inc., Brokerage (Toronto)) almost 10 years ago

Hi Cindy - If you don't have a social media hub such as HootSuite, you can go into your Facebook account and add a comment with a link to your AR post.  It will auto-post there.  To shorten your link, go to Tiny URL.  Let me know if you have any questions.  I can walk you through it, if you like.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) almost 10 years ago

LOL, Randy.  If it helps, you can use the UNlike button.  Sound more PC than DISlike, I guess.  Thanks for your funny thoughts.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) almost 10 years ago

Hi Sharon - Funny!  Hope the article is helpful.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) almost 10 years ago

Hey, Brian - How are ya?  I think you're right!

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) almost 10 years ago

Very good post.  I did not know all of that about the like button, but I suspected it would help SEO.

Posted by Michael Delaware, REALTOR®, CRS, GRI (North Sky Realty LLC) almost 10 years ago

Hi Michael - Keep looking at Facebook - they're setting themselves up for a great ride!

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) almost 10 years ago

I just reblogged with these comments:

This is a really good explanation or the LIKE Button. The similarity to re tweeting helps you understand the concept. It all boils down to search engine ratings. It also boils down to blogging about what your audience wants such as community information, open houses, listings, and real estate information.

Posted by Cheryl Ritchie, Southern Maryland 301-980-7566 (RE/MAX Leading Edge www.GoldenResults.com) almost 10 years ago

Hi Pam,

Thanks for the good info on this one.

Back when I set up several of my FB pages, I don't think I set them up a biz pgs, and I doubt that I could change them now, correct?  Any idea about community pages?

Posted by Lynda Eisenmann, Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA, Orange Co (Preferred Home Brokers) almost 10 years ago

Hi Cheryl - You make some very good points.  Thanks for adding to the conversation.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) almost 10 years ago

Hi Lynda - We have set up many, many business and community pages for our clients.  Changes and additions can be made to your Facebook account at any time. 

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) almost 10 years ago

Participate