Cosmic Cow Pie: Connecting the Dots

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Why You Should Be Using Bar Codes for Real Estate

We've all seen bar codes when we've bought groceries, books, auto parts or any other shopping excursion that requires an item to be scanned across a laser.  Even many membership cards utilize the bar code system.  But what about bar codes for real estate businesses?  Let me explain to you why you should be using bar codes for real estate.

What is a QR Code?

With the proliferation of smartphone users (whether that be the iPhone, Blackberry, Droid or other), QR codes are on the rise.  A QR code is a matrix barcode of black boxes arranged on a white background in a square pattern that is read by camera phones, QR scanners and smartphones.  The information encoded on the QR code can be used to direct a smartphone user to a specific URL

But how does this pertain to a Real Estate Professional?

With increased smartphone use, there is an increase in how many people access the internet via their mobile device.  A QR code allows a smartphone user to be directed to listings (especially great if you utilize single property sites for your listings), your website, your blog, a specific blog post, your virtual business card or any other information you wish to pass along.  When you create a QR code, you can either have it link directly to a URL:

qrcode

text information:

qrcode

or a phone number:

qrcode

These codes can be added to your website, blog, business cards, email signatures, directly in your MLS listings and even print media, such as yard signs, open house signs, postcards, etc.  When added to print media, anyone with a smartphone and QR Reader simply has to scan the bar code with their QR Reader app and they will have access to whatever information you have added there.  If your MLS doesn't allow you to upload a QR code, you can upload it with the rest of your photos instead.  A QR code is, after all, an image.  It just happens to have a little extra "oompf" to it.

How do I create a QR code?

You don't have to be an IT genius to create your own personal bar code.  There are several free code generators on the internet.  All you have to do is search "QR Code Generators" and you'll have several at your fingertips.  Simply follow their easy steps and you've got your very own personalized bar code to use as you wish.  For the images above, I used the Kaywa QR Code generator.  I had my bar codes created in just a few minutes.

Not all QR Readers are the same

Just like there are different models of smartphones, there are different models of QR Readers specifically geared towards each smartphone.  Make sure that anyone who doesn't have a QR Reader app knows that they need to go online and perform a search of the QR Reader for their specific model phone and check the reviews.  Just because the app works on an iPhone 3, for example, doesn't necessarily mean it will work on the iPhone 4. 

Why should you be using bar codes for real estate?  Keeping up with the latest in technology is what will separate a struggling real estate professional from someone who shines.  With smartphone use continuing to rise, you don't want to be left behind!

Pamela Cendejas, Real Estate Virtual Assistant - Second Self Virtual Assistance: When There Isn't Enough of You to Go Around!

Comment balloon 18 commentsPamela Cendejas • October 28 2010 02:04PM

Comments

Excellent post...so important to be where the action is, always.    This is an essential, clearly.

Posted by Li Read, Caring expertise...knowledge for you! (Sea to Sky Premier Properties (Salt Spring)) over 9 years ago

Im so excited to start using this technology... Most people are asking how or why I would use it in my marketing! That makes me excited when I get those responses! It means most people dont know what it is, which means Im going to stick out and be the expert!

Posted by Ryan Smith (Keller Williams Energy Real Estate Brokerage) over 9 years ago

Pamela,

There are so many great uses for barcodes especially with all the hip tech savory people out there all with smart phones.

Posted by Samuel Kahuila, Burlington County, NJ (Berkshire Hathaway HomeServices Fox & Roach Realtors) over 9 years ago

Pam-great post as usual.  I really need to be using these more.  I am bookmarking for later.  I hope to see a star here later!

Posted by Debbie Walsh, Hudson Valley NY Real Estate 845.283-3036 (Shahar Management) over 9 years ago

Hi Li - You're so right.  If we aren't available when a prospect calls, someone else will be.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 9 years ago

Hi Ryan - That's the spirit!  I recently learned that there are actually agents who don't even have a website.  That's so amazing to me.  Technology definitely has the ability to set us apart.  Thanks for responding.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 9 years ago

Hi Samuel - And, are you one of those tech-savvy people?  I hope so.  Thanks for responding.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 9 years ago

Hi Debra - How long is your bookmark?  ;D  This is really easier to do than it might sound.  Let me know if you decide to give it a try.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 9 years ago
I will-I hope to start working on them in the next week or so. :-)
Posted by Debbie Walsh, Hudson Valley NY Real Estate 845.283-3036 (Shahar Management) over 9 years ago
I started using them a couple of weeks ago. Haven't checked the stats at the website yet, but they look so cool! And I am the only one in our Homes & Lifestyles magazine using them...
Posted by Evelyn Johnston, The People You Know, Like and Trust! (Friends & Neighbors Real Estate) over 9 years ago

Pamela,

 

This is a very interesting suggestion and eventually I'm sure it will take off for the reasons you mentioned.

 

Brian

Posted by Brian Madigan, LL.B., Broker (RE/MAX West Realty Inc., Brokerage (Toronto)) over 9 years ago

QR codes seem to be at that point where they will either take off and become universally accepted or become one of those curiosities that are quickly superceded by another form of technology.  We are arriving at the tipping point.

Posted by Malcolm Johnston, Trenton Real Estate (Century 21 Lanthorn Real Estate LTD., Trenton, Ontario) over 9 years ago

Hi Evelyn - You're ahead of the eight ball.  I'm curious about your stats.  Please share when you have time to take a look at them.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 9 years ago

Hi Brian - Nice to see you again.  It may take a little while but I'm sure people will soon see the benefit.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 9 years ago

Hi Macolm - There are so many new technologies available.  It's hard to keep up.  Just when you get familiar with one, another one comes along.  Some people are going to embrace the advances and others are going to shy away.  One thing for sure, technology is not going away.  Thanks for responding.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 9 years ago

What a fascinating topic, Pamela!  And one I hadn't even remotely considered!  Free bar code generators. . .Who would have thunk it!

Posted by Myrl Jeffcoat, Greater Sacramento Real Estate Agent (GreatWest Realty) over 9 years ago

Hi Myrl - You've named the perfect topic for storing this little tidbit of information - "Who Woyld Have Thunk It?"!  Pretty soon we'll all have bar codes stamped on our foreheads!  :)

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 9 years ago

Hi Michael - Not sure I understand the last line of your comment.  Do you mean that you don't agree with this technology?  If so, please explain.  I enjoy hearing everyone's point of view.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 9 years ago

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