Cosmic Cow Pie: Connecting the Dots


What Happened at AFIRE?

What Happened at AFIRE?

What IS AFIRE?  

                                                         Afire Logo

Awesome Females in Real Estate

4th Annual Conference

April 21 - 23, 2010

Scottsdale, AZ

What Did I Learn?  The take aways!

  • Are you trying to fit a size 12 body into size 6 pants?
  • Real Estate agents must be educators not sales people.  Social Media helps with the education.
  • Buyers and sellers want HOPE and TRUST!
  • Don't complain, your friends are tired of listening to you!
  • What are your global marketing strategies?  The foreign investors are here and buying.
  • What do you think is happening in the commercial market?  Are you prepared?
  • Connect with Bankers and attorneys in foreign countries
  • Do you know what Edutising is?
  • Are you using a smart phone?  
  • Do you love what you do?
  • What are you doing to get back to the basics?  Hand written Thank you notes!
  • Are you using Press Releases?
  • Are you going green?  Use crystal glasses at your office not paper cups!
  • Do you have an 8 second power pitch.. not a 30 second elevator speech?
  • You need to make 7 imprints on the brain to make an impact with your branding.
  • What do you rejoice in most?
  • Can you get out of the tunnel?
  • Earn the right to be part of someones life.
  • Let calm rule when chaos surrounds you.
  • Change is a process not an event!
  • Social partner ™ with a business that has the same demographics as your perfect client.
  • What are the key moments in your life?  What defined you?
  • Start re-thinking your life... if you don't change you are dead.
  • Can you see the blue sky of your life?
  • Can you text message?  What is your mobile strategy?
  • If you are not working on your image on a 4 x 6 screen you will be left behind.
  • Get your domain name with .mobi
  • A bridge does not go up overnight.
  • If you are not connected in social media you can't hear what is going on. 
  • Do you have a helicopter view of what is going on?
  • Treat EVERYONE like a luxury client.
  • Know how Gen X and Gen Y communicate.
  • Boomers watch out.  If you don't want to learn you might not succeed!
  • Who is the driver of your bus? Do people want to get on your bus?
  • Are you doing all you can to help homeowners in foreclosure? Alternatives to sale?
  • Collect memories not STUFF!
  • If you have a hard time receiving you will have a hard time attracting people who give. 

Looks like some GREAT blog post content!    

The speakers at this event had so much to share in today's evolving world.

Some of the Awesome women presenting ideas:

Bernice L. Ross, Ph.D and CEO

Bernice Ross



Bernice L. Ross, Ph.D. and CEO, Author, Trainer, and Speaker, couples her expertise as a Master Certified Coach with over 30 years of real estate sales experience.

Bernice is the master mind of this enlightening event!


Chris Kiel

Chris Kiel


As Business Development Manager for, Chris Kiel is responsible for establishing and growing relationships with top brokerages, national franchises and MLSs.

lyce Glink

Ilyce Glink


Ilyce R. Glink is an award-winning, nationally-syndicated columnist, television reporter, radio talk show host and bestselling book author. Her syndicated column, Real Estate Matters, appears in more than 100 newspapers and Web sites, including the Washington Post, Los Angeles Times, Detroit Free Press, and the Wilmington News Journal. Her most recent book is "Buy, Close Move In."





Jacky Teplitzky

Jacky Teplitzky



Jacky Teplitzky is one of New York City's elite residential real estate brokers.

As a managing director at Prudential Douglas Elliman (PDE) and the leader of her eponymous team, Jacky has sold more than $700,000,000 in Manhattan properties.


Janet Choynowski

Janet Choynowski



After an unexpected career in International Real Estate in Warsaw, Poland where Janet Choynowski worked with multi national corporations and diplomatic missions moving into that market after the fall of communism, she wanted to do something to make the practice of International Real Estate a little easier, and a little better. With Immobel, I believe we have done that.

Joeann Fossland

Joeann Fossland



As Chief Evolution Officer of Advantage Solutions Group, Joeann Fossland loves igniting joy, creativity & love in the people she connects with through coaching and speaking! Joeann's coaching practice is focused on helping people design and live lives they love while maximizing their business result


Carra Riley

Carra Riley


Author, speaker, and real estate consultant, Carra Riley is a 30-year real estate veteran who has owned Real Estate offices in Colorado and Hawaii. In her latest book:        Cosmic Cow Pie…Connecting the Dots, Carra uses humor, penetrating insights, and pointed anecdotes to help her readers cope with the challenges they face both in their lives and their business.

Karel Murray

Karel Murray



Karel Murray brings meaning to mayhem with her “nothing but the truth” approach to business and life. An accomplished author and humorist, Karel has made radio and television appearances and she enjoys local, regional, and national publication of her articles.




Mildred Wilkins

Mildred Wilkins



Mildred WIlkins is a foreclosure intervention and loss mitigation trainer, a speaker. She is a consumer advocate who also happens to write. 

Pamela J. O'Connor

Pamela Oconnor



As the first woman to head a major real estate network (formerly RELO), Pam O'Connor helped independent brokerage companies get their pieces of the relocation pie.



Deborah Falcone

Deborah Falcone



Deborah Falcone has been the National Real Estate Advertising Director of The Wall Street Journal since 2003. She joined the Journal in 1994 to help build the current real estate presentation. During her tenure, she has worked on the development of the Friday residential marketplace, which is anchored by the Home Front news page.


Kelly White

Kelly White


Kelly White is a business professional with an ambition to live the good life by helping others live the good life. She has demonstrated this throughout her career as a business professional. She has built a national identity as an entrepreneur, master trainer, business coach, mentor, advisor, role model and leader. She has over 15 years of executive level experience and accomplishments in the real estate industry. She is known by others as a transformational leader who strives to help organizations change and innovate while helping individuals transform through their own personal development.

Wendy Forsythe

Wendy Forsythe



Wendy Forsythe joined Better Homes and Gardens Real Estate LLC in October 2007 as employee number two and is one the key people involved in developing and executing the vision of the brand. She leads the teams responsible for providing products, tools and services to the agents, brokers and managers of the growing network.


Marilyn Naylor ~ lovingly paints a picture in her book, Free to Experience, had spent 42 years paying taxes and waiting to die, "'cause that's all you can be sure of." Then came the revelation, "It ain't so," unless you believe it is. Her messages are both subtly loud and precisely clear. "We have within us the power of control and decision.

Opening Keynote:
Marilyn Naylor: "You Gotta Have Heart"
What's it like to die five times and be brought back to life?
Join Marilyn Naylor for an inspirational journey that is sure to
lift your both your spirit and your heart.

8:30 - 9:25 a.m. Keynote
Karel Murray "Get a Grip - Finding Your Balance Without Losing It!"
You're a high-powered, busy female leader. How do you successfully juggle all of your responsibilities and still have a life? Master story-teller Karel Murray has a great way of blending humor while giving a serious message.

Karel Murray Really knocked the ball out of the park!  Looking for a FUN speaker? check out Karel Murray.

Three days of thought provoking information really stimulates the consciousness! 

Carra Signature Large


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Cosmic Cow Pie

Carra Riley

Comment balloon 19 commentsCarra Riley & Declan Kenyon • April 26 2010 08:19PM


WOW!  It looks like a conference that would get your brain spinning.  Look forward to tidbits I know you will share with those of us who couldn't make the event.

Posted by Cindy Jones, Pentagon, Fort Belvoir & Quantico Real Estate News (Integrity Real Estate Group) over 10 years ago

Carra, what a great conference and the list of speakers..unbelievable! I have never heard of AFIRE until I read this post.   I would have loved to attend this the acronym for Awesome Females in Real Estate....

Posted by Rebecca Gaujot, Realtor®, Lewisburg WV, the go to agent for all real estate over 10 years ago

Howdy and even to ya Carra

The AFIRE organization that you belong to, sure does sound like a mighty fine one. I had not ever heard of this lady Real Estate oraganzation before. They sure did cover some mighty fine topics for y'all. And Carra, I sure can tell you had a real fun time, besides learnen.

Posted by Baker Home Inspection and Commercial Properties Inspections, Home and Commercial Properties Inspections Vermont (Baker Residential and Commercial Properties Inspections) over 10 years ago

What a great conference! I would have love to attended this! I can't wait to see all of the fun stuff I know you are going to share!

Posted by Stephanie Reynolds, East County San Diego Homes 619-838-4408 (Integrity First Financial Group, Inc. ) over 10 years ago

Hi Carra ~ What an amazing lineup! And I love your take-aways - loads of great stuff that gets my mind whirling.


Posted by Elizabeth Bolton, Cambridge MA Realtor (RE/MAX Destiny Real Estate Cambridge, MA) over 10 years ago

Carra ~ WOW  I have never heard of AFiRE before, but the information you listed was wonderful stuff.  I would be interested in knowing what edusting is.....maybe a future blog??  hint hint?

Posted by Dawn A Fabiszak, The Dawn of a New Real Estate Experience! (Private Label Realty ( Denver metro area, Colorado) over 10 years ago

Wow, what a take away list.  I hope we'll see some elaboration on a few of those.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) over 10 years ago

Cindy ~ brain spinning is right!  I have post content for the next month or two at least!

Rebecca ~ The information and the connections were amazing.

Dale ~ you are right, I had a blast!

Stephanie ~ I am getting to work on some now.. which take away did you like best?

Liz ~  Now processing it all and getting it on paper in a SHORT memorable form.

Dawn ~  Edutising, it is a cross between Education and advertising.  Do you like that concept?

Tammy ~ You can count on it!  Have to go to Phoenix tomorrow and am attending a workshop for instructors with Amy Chorew... so more fun coming!

Posted by Carra Riley & Declan Kenyon, Helping people Transition at all ages! (Brokers Guild Cherry Creek Ltd) over 10 years ago

Carra, I have not heard of this organization before either! Great job! Do they ever meet in the midwest?  I would love to attend...

Posted by Evelyn Johnston, The People You Know, Like and Trust! (Friends & Neighbors Real Estate) over 10 years ago

Evelyn ~  They meet in different places, Bernice Ross puts the event on.  She is on activerain and you can also connect with her at Master Certified Coach  I know she is working on next years event and she has other events throughout the year!  She is one smart woman.  Her book is number one on the NAR best sellers list.  "Real Estate Dough."   She has a great newsletter so you can go on her site and connect!

Posted by Carra Riley & Declan Kenyon, Helping people Transition at all ages! (Brokers Guild Cherry Creek Ltd) over 10 years ago

Hi Carra - Great list!  Love the term, "Edutising".  Sounds like you got a lot of good info at AFIRE.  Appreciate you sharing what you learned.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 10 years ago

Pam ~ It was great.. I have content ideas for months!  Now working on where to start with information that is helpful. 

Posted by Carra Riley & Declan Kenyon, Helping people Transition at all ages! (Brokers Guild Cherry Creek Ltd) over 10 years ago

Carra - some really awesome bullet points.  I can hardly wait to read all of them!

Posted by Ken Speer (Alpha Global Associates) over 10 years ago

Hey Carra I heard you hooked up with my second hand guy Ken due to Foursqaure! How cool is that! I was so swamped last week or two with clients I totally spaced you being in town.  And I sure would have enjoyed being and speaking/teaching at this event. Sounds fantastic and I look forward to more posts.  Be sure to post in BananaTude - thanks!

See you soon - really :)

Posted by Anna Banana Kruchten CRS CRB, Phoenix Broker, 602-380-4886 (HomeSmart Real Estate BR030809000) over 10 years ago

It does look like you got some pretty good blogging material. I knew a few of the names but not all of them.

Posted by Jim Frimmer, Realtor & CDPE, Mission Valley specialist (HomeSmart Realty West) over 10 years ago

Carra - That is an impressive list of takeaways ..... I am sure some of us do or have some of those things but could certainly make use of more ..... tell us more

Posted by Kathy Clulow, Trusted For Experience - Respected For Results (RE/MAX All-Stars Realty Inc. Brokerage) over 10 years ago

Ken ~ so much information.. so little time... am working on it!

Anna ~ yes had a great time with Ken.. perfect example of how foursquare and netowkring connects!I will catch you next time!

Jim ~ powerhouse women from across the country!  Great energy.

Kathy ~ I look forward to sharing!  Thanks


Posted by Carra Riley & Declan Kenyon, Helping people Transition at all ages! (Brokers Guild Cherry Creek Ltd) over 10 years ago

The energy in the room must have been electrifying--great one liners to ponder.

Posted by Norma Toering Broker for Palos Verdes and Beach Cities, Palos Verdes Luxury Homes in L.A. (Charlemagne International Properties) over 10 years ago

Norma~  This sounds funny.. but it was on FIRE!  I am still glowing!

Posted by Carra Riley & Declan Kenyon, Helping people Transition at all ages! (Brokers Guild Cherry Creek Ltd) over 10 years ago