Cosmic Cow Pie: Connecting the Dots

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The Value of Facebook in Your Online Marketing

Learn the value of Facebook in your online marketing.What is the value of Facebook in your online marketing?  Simply put...extremely valuable.  As the most popular and trafficked website in the country, Facebook is a force to be reckoned with when it comes to marketing yourself and your business.  In fact, Hitwise (one of the leading researchers of how internet users and internet websites interact with each other) found that more people search Facebook using variations on a root term verses any other search engine, including Google and Yahoo!. 

What should your Facebook profile say about you?  If you plan on using Facebook for business, it is best to set up a business page.  If you wish to keep your personal Facebook page separate from your business page, you may want to add a little blurb under your personal profile that directs people to your business/fan page.  Using the static FBML app, you can create a custom landing page that will encourage interaction.  You can add biographical information, links to your website, real estate specialties, etc. here.

If you're a blogger, you will want to make sure to add your blog's RSS feed to your business page so that all of your blog posts will automatically be posted there.  There are several different apps you can use: NetworkedBlogs, FriendFeed or even get your posts imported into your page's notes.

As I've discussed before, SlideShare is a great way to create and share presentations.  You can add single or multiple presentations from SlideShare to your Facebook business page via the SlideShare app.  You can create listing slideshows, company slideshows or even community slideshows to showcase the different neighborhoods you represent and what they have to offer.  This can help add a "Wow" factor to your page and make you look even more professional.

The Facebook Testimonials app allows you to post a testimonial about a Facebook friend and allows you to ask them to post a testimonial about you and/or your company.  These testimonials are then posted directly onto your profile for other potential clients to find.

These are just a few of the apps available to help increase the value of Facebook in your online marketing.  If you are unsure about any of these, you may want to consult your real estate virtual assistant to help you out.  That's what we're here for!

Pamela Cendejas, Real Estate Virtual Assistant - Second Self Virtual Assistance: When There Isn't Enough of You to Go Around!

Comment balloon 23 commentsPamela Cendejas • April 08 2010 04:52PM

Comments

Pamela,  WOW!! I'm so glad our paths crossed.  There is so much great info here.  Thanks for taking the time to make it available to us.

Posted by Lisa Stafford, Broken Arrow OK Homes For Sale (Broken Arrow, Tulsa, McGraw Realtors) over 10 years ago

Hi Pamela ~ Thanks for all the great info. I'm bookmarking this for future reference. I was just thinking today that I've got to start doing more with FB.

Liz

Posted by Elizabeth Bolton, Cambridge MA Realtor (RE/MAX Destiny Real Estate Cambridge, MA) over 10 years ago

Hi Pamela. I am going to have to make an appointment with you sometime next week. I am really going to need your help with this. Thanks for sharing. Great post.

Posted by Lanre-"THE REAL ESTATE FARMER" Folayan, I don't make promises.I deliver results.SOLD HOMES (Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC) over 10 years ago

Pam you've done it again - packed full of fantastic information.  I learned some new things and I am excited to try them out. 

Featured in BananaTude!

Posted by Anna Banana Kruchten Arizona's Top Banana!, 602-380-4886 (HomeSmart Real Estate BR030809000) over 10 years ago

Hi Lisa - Yep.  Me, too!  I feel like I've found a friend.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 10 years ago

Hi Elizabeth - Don't wait too long before using these Facebook options.  By the time you remember they're in your bookmarks, there will probably be a dozen more apps and opportunities. ;D

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 10 years ago

Hi Lanre - I offer a free 1/2 hour Plan of Action consultation.  So, please feel free to call next week.  I'd love to see how I can help you.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 10 years ago

Yay, Ms. Banana.  Isn't fun learning new things?  Lucky for me it's one of my passions.  Thanks for stopping by.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 10 years ago

Hi Pamela,

 

I'm so glad you commented on my post about Newport and let me back to your blog because it's chock full of good information.  So, I'm now your newest subscriber.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) over 10 years ago

I still need to have my business fan page on FB.  I should have done it long ago.

Posted by Irene Tron over 10 years ago

Pam, You always have such great suggestions.  I'm going to check out the testimonials.  Thanks!

Posted by Susan Brown (Keller Williams NE, Kingwood Texas (Humble & Atascocita too)) over 10 years ago

Pamela,

This is an excellent summary with great links. I will pursue this. I have bookmarked this post for future reference.

Brian

Posted by Brian Madigan, LL.B., Broker (RE/MAX West Realty Inc., Brokerage (Toronto)) over 10 years ago

Pam,

You have given EVERYTHING in one post someone needs to do to jump in social media. What a gift!

As someone who has used your services on the Back side of social media I strongly encourage anyone reading this to contact Second Self Virtual Assistance . Outsourcing is a business concept you might want to consider so you can do the personal engaging which creates the new contacts. Pam and her team can save you hours of frustration in figuring out how the backside works and make you look good. 

Featured Cosmic Cow Pie

Cosmic Cow

 

 

 

Posted by Carra Riley & Declan Kenyon, Helping people Transition at all ages! (Brokers Guild Cherry Creek Ltd) over 10 years ago

Just built a new business page with realbird.com listing info. In a matter of days now i am getting indexed on Google. I am glad Facwebook opened up there firewall to Google, finally. 

Posted by Joe Pryor, REALTOR® - Oklahoma Investment Properties (The Virtual Real Estate Team) over 10 years ago

Hi Christine - So glad you took a look at my blog.  Check back weekly for more information.  I value your input.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 10 years ago

Hi Irene - Your business page isn't really difficult.  Let me know if you need some guidance.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 10 years ago

Hi Susan - Thanks for your response.  I appreciate your input.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 10 years ago

Hi Brian - Nice to see you again.  Your bookmarks must be bursting about now. ;D

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 10 years ago

Hi Carra - You're always so generous with your compliments.  You are a joy to work with.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 10 years ago

Hi Joe - Nice to see you on Active Rain.  I am a huge fan of RealBird.  My clients have found great success using this tool.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 10 years ago

Hi Rick - I'm happy that you found my blog post helpful.  Thank you for taking the time to respond.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 10 years ago

What is the Cara Riley Bog Talk Radio widget above? I am curious each time I see it.

Posted by Cheryl Ritchie, Southern Maryland 301-980-7566 (RE/MAX Leading Edge www.GoldenResults.com) over 10 years ago

Hi Cheryl - My team and I had the wonderful opportunity of being guests on Carra Riley's Blog Talk Radio.  The widget above is the recording of that interview.  If you're interested in listening to the interview, just click on the black arrow.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 10 years ago

Participate