What is the value of Facebook in your online marketing? Simply put...extremely valuable. As the most popular and trafficked website in the country, Facebook is a force to be reckoned with when it comes to marketing yourself and your business. In fact, Hitwise (one of the leading researchers of how internet users and internet websites interact with each other) found that more people search Facebook using variations on a root term verses any other search engine, including Google and Yahoo!.
What should your Facebook profile say about you? If you plan on using Facebook for business, it is best to set up a business page. If you wish to keep your personal Facebook page separate from your business page, you may want to add a little blurb under your personal profile that directs people to your business/fan page. Using the static FBML app, you can create a custom landing page that will encourage interaction. You can add biographical information, links to your website, real estate specialties, etc. here.
If you're a blogger, you will want to make sure to add your blog's RSS feed to your business page so that all of your blog posts will automatically be posted there. There are several different apps you can use: NetworkedBlogs, FriendFeed or even get your posts imported into your page's notes.
As I've discussed before, SlideShare is a great way to create and share presentations. You can add single or multiple presentations from SlideShare to your Facebook business page via the SlideShare app. You can create listing slideshows, company slideshows or even community slideshows to showcase the different neighborhoods you represent and what they have to offer. This can help add a "Wow" factor to your page and make you look even more professional.
The Facebook Testimonials app allows you to post a testimonial about a Facebook friend and allows you to ask them to post a testimonial about you and/or your company. These testimonials are then posted directly onto your profile for other potential clients to find.
These are just a few of the apps available to help increase the value of Facebook in your online marketing. If you are unsure about any of these, you may want to consult your real estate virtual assistant to help you out. That's what we're here for!