Cosmic Cow Pie: Connecting the Dots


Blog Ranking SEO 101 for Beginners Part 1 of 3 Title

Blog Ranking SEO 101 for Beginners Part 1 of 3 Title

Last month I attended Rain Camp in Las Vegas. This was an event to share what activerain is and how dedicated the blog platform management is to educating blog participants.  We had a fantastic day connecting with people from all over the country.  The day was packed with so much great content it has taken time to follow up with all the take aways and share the information! This three part series should make it easy to start to understand how 3 easy concepts help you get good search engine optimization, SEO.

This post is for anyone who does not know much about blogging or SEO.  This is SEO 101

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The first question you might be asking is... What is SEO or Search Engine Optimization? 

From Wikipedia:

"Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results.". 

Another term that could be associated with SEO ranking is "google juice."  What terms or words can be used and where to increase your "google juice" or increase your SEO ranking.

That being said, do you ever wonder how the popular bloggers manage to get their blogs to rank high on Google, Bing, MSN, Yahoo, and other search engines?  In beginners terms, the question is why do some blogs come up on the first page of google or the other search engines.

When I first started blogging, I sure wanted to know. After participating in activerain all the dots have started to come together with how SEO works. At Rain Camp in Las Vegas we heard  Ben Kinney present information on this somewhat complex topic. Ben broke down the mystery in easy terms of Getting Your Blog To Rank on a Search Engine. 

There are three important elements of your blog that can bring you farther up on search engines:

1. Title

2. Content

3. Tags

If you follow these suggestions faithfully and consistently, you should see a jump in how high up your blog ranks on a search engine. We'll start with part one of three on the title since it's always where you begin.


If you are trying to become the expert in a particular area, be geographically specific when selecting a title. Think of phrases that people would search for. (Or look for some commonly searched phrases using google....)  If a buyer were looking for homes in Westminster, Colorado they might type in  "homes for sale Westminster Colorado."  The buyer might even get more specific with asking for a school district or a subdivision. They might even type in 3 bedroom 2 bath 3 car garage.  Put yourself in the buyer shoes and think about what you would type in if you were looking for a home in a specific area. What would you google or bing?   Then apply those words in the title of your blog post.  Practice and try it.  Type in search words on a search engine and see what comes up.  Compare what the title is of the information that comes up 1 through 5 and then check the tags or keywords so you can learn what they are doing to come up at the top of the list.

This process is NOT hard.  It just takes practice and an understanding of how the search engine works.  The search engines are looking at titles and key words or tags and repeated words in the content.  SIMPLE.

Use a short Phrase for your title and don't use nonsense words. Remove words from your title that aren't absolutely necessary.

Name it after the keyword phrase you want to rank for. Be sure to choose a phrase that you want to rank for on the search engines. This could be a specific property address, the home style with bedrooms, a community or a subdivision. If your goal is to sell the house you are blogging about you need to have the title reflect what people would search for.

In real estate today you have to think localism.  Think about the specific community you want to give the information about.  If you are constantly posting information with similar key words or titles your blog will be up at the top of the search.  Try it and see.

A rain camp may be coming to your area so take advantage of this wonderful learning opportunity, check out activerain university for more details!

Follow the three easy guidelines and you'll Get your Blog to Rank high on a Search Engine before you know it.

Blog Ranking SEO 101 for Beginners Part 2 of 3

Part 1 of a 3 part series Blog Ranking SEO 101 for beginners.

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Cosmic Cow Pie

Carra Riley

Comment balloon 21 commentsCarra Riley & Declan Kenyon • May 07 2010 12:31AM


Thank you for the information.  It is always important to get a good understanding of the process.

Posted by Tim Lorenz, 949 874-2247 (TIM LORENZ - Elite Home Sales Team) over 10 years ago

Well presented, as usualy Carra.  We have Rain Camp here next weeks, so I am looking forward to learning more.

Posted by Jane Peters, Los Angeles real estate concierge services (Home Jane Realty) over 10 years ago

Tim~ It certainly took me some time to understand it all so I hope the basic steps will help others.  We each express ourselves differently so my goal is to help those just starting out.

Jane~  You are special:) I know you are going to love Rain Camp!  Will look forward to your posts!

Posted by Carra Riley & Declan Kenyon, Helping people Transition at all ages! (Brokers Guild Cherry Creek Ltd) over 10 years ago

Hello Carrie - just an excellent post for a newbie to Blogging...Thanks!

Posted by Stephen P. Panczak, Sr, MBA, Realtor, Property Mgm't, LCAM over 10 years ago

Localism, or finding that side or back door into the local search rankings is easy and fun! Just think about you post a bit and follow Mr. Kinney's instructions.

Thanks for posting! I'll be watching for more.

Posted by Sam White, Integrated Marketing - Bryan College Station, over 10 years ago



Thanks for this post. I'll be looking for the rest of the series. It's important particularly for anyone who hasn't had a chance to attend AR Camp.



Posted by Brian Madigan, LL.B., Broker (RE/MAX West Realty Inc., Brokerage (Toronto)) over 10 years ago

Hi Carra,

  Great information!  I especially like the tips on creating titles... not as easy as one might think.

Posted by Tim D. Wilson - The Horseman's Agent ™ ( @ Rector-Hayden: Lexington, Kentucky) over 10 years ago

Thanks,Carra.  I still am confused an your information is extremly helpful.  I am looking forward to parts 2 and 3.  I will be trying out the tips you have mentioned.

Posted by Dawn A Fabiszak, The Dawn of a New Real Estate Experience! (Private Label Realty ( Denver metro area, Colorado) over 10 years ago

Oh how I wish a rain camp would come to Georgia.  Great info.  Wish your blog had been here for me to read two years ago when I started blogging.  I found out by accident how important the title is.  Today I did a restaurant review.  5 minutes later I was front page of google... right above their official website.  How cool is that?  I can't wait to read parts two and three.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) over 10 years ago

Stephen ~ Glad it was helpful.. I did not "Get IT" for quite awhile!  Then after hearing it over and over.. started to sink in!

Sam ~ sounds like you have some good info too!  We forget there are new people joining AR everyday and they need to see the content too.

Brian ~  There is a rebar camp in Toronto today.. are you or anyone you know going?

Tim ~  Titles are the key..Most readers decide to click or not click based on the Title. 

Dawn ~  How did you like the Westminster, Colorado example?  My heart is there and in Maui!  The next sections should bring it all together.. Did you try some google searches to see what pulls up?  Then just look at the title and the keywords or tags of the 1st 5 that come up.. and you will know what to do.. they are on top so just take their place!  AR can do that for you with the amount of posts.. you see the url that is created for your post stats with activerain so they have thousands of posts a day.. you get to go along for the ride with activerain google juice.

Tammy ~ I am happy to hear you say that.. I thought about the fact there are thousands of posts on SEO in AR but I wanted to do something for people just starting.. to help them grow faster!That is so cool about the restaurant!  You get the "I Get It" button.  :)



Posted by Carra Riley & Declan Kenyon, Helping people Transition at all ages! (Brokers Guild Cherry Creek Ltd) over 10 years ago

Thank you.

Posted by Jane Peters, Los Angeles real estate concierge services (Home Jane Realty) over 10 years ago

I am so disappointed I will be missing Rain Camp in Los Angeles! Thank you for sharing some of the valuable information you have learned. I look forward to reading more!

Posted by Stephanie Reynolds, East County San Diego Homes 619-838-4408 (Integrity First Financial Group, Inc. ) over 10 years ago

Yeah, Carra! Thanks for the valuable info - I'm trying to fit in SEO admist blogging and definitely looking forward to parts 2 and 3!!

Posted by Lori Cain, Midtown Tulsa Real Estate Top Producer (eXp Realty) over 10 years ago

Jane ~ you are welcome

Stephanie ~ I will be happy to share the rest.. better get on the stick!

Lori ~ I am very happy to read that you can use this type of information and will get finished with 2 and 3.  Thank you for letting me know.  I have read many posts on SEO but sometimes the language just didn 't resonate so I am trying to re-frame how I understand it on a basic level.

Posted by Carra Riley & Declan Kenyon, Helping people Transition at all ages! (Brokers Guild Cherry Creek Ltd) over 10 years ago

Carra, thanks for posting this information on SEO.  It is very helpful and look forward to the next two posts.

Posted by Rebecca Gaujot, Realtor®, Lewisburg WV, the go to agent for all real estate over 10 years ago

Rebecca ~  Now I am off to publish post number 2. 

Posted by Carra Riley & Declan Kenyon, Helping people Transition at all ages! (Brokers Guild Cherry Creek Ltd) over 10 years ago

Hi Carra, had to come back after reading series 2. I didn't realize to keep repeating the same key word would help. Thanks for sharing your knowledge from Rain Camp!

Posted by Cynthia Bartch over 10 years ago

Cynthia ~ you are again welcome.. I believe that is what the activerain community is all about.. helping each other and it is fun to learn together. 

Posted by Carra Riley & Declan Kenyon, Helping people Transition at all ages! (Brokers Guild Cherry Creek Ltd) over 10 years ago

I have a wonderful person in Amanda Lewis from here in Grand Rapids. She has helped me immeasurably with SEO. Very knowledgable.

Posted by Robert L. Brown, Grand Rapids Real Estate Bellabay Realty, West Mic ( over 10 years ago

I read part 2 first.  More good information.  I will re-blog this one as well.

Posted by Aaron Silverman, Improving Real Estate Experience through Education (, Bluewater Property Management, LLC and Lowcountry Turnkey Properties, LLC) over 10 years ago

Thanks for sharing your thoughts in SEO basics. Do you have an idea or article on outsource SEO? Looking forward for more advance tutorials and updates. Keep it up!

Posted by Outsource SEO almost 10 years ago