Cosmic Cow Pie: Connecting the Dots

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Google Juice: Location, Location, Location

You've heard this phrase in relation to real estate for years and now it seems to apply to Google juice, too: location, location, location.  What do I mean by that?  With the use of smart phones to search the internet on the rise, Google has found that approximately 1/3 of Google searches on mobile devices contain a location in some form or another.  This indicates that mobile web users are very interested in looking up location-specific information.

Foursquare, Gowalla

Two of the most popular mobile location-sharing services are Foursquare and Gowalla.  Via a simple, free app on your smartphone, these services allow people to "check-in" to local businesses to let their friends know where they are at any given time.  It has also become a valuable tool for businesses to keep up with their clientele and possibly bring more people into their establishment through a quick blast.

You better believe that Twitter and Facebook are taking notice of geography and the social media.  Twitter has already implemented a trending feature that shows what is popular on Twitter for certain locations.  They are continually working on expanding the cities they include in their Trending section.  Facebook is expected to be including location features soon as well to join in on the location trend.  Since Twitter and Facebook are already being considered in Google's real-time searches, using your location in your tweets and status updates can be very beneficial in terms of Google juice.

Twitter Trends

How can you use location in your business?

1. Concentrate on keywords specific to the areas you serve.

2. Tailor your blog posts to be "hyperlocal".  You are more likely to get a lead from a few people searching a specific neighborhood or your favorite local restaurant than from thousands of people searching a generic term.

3. Use the location of your business in your social media posts whenever appropriate.

4. Make sure to register and verify your business on Google's Local Business Center.

The same real estate mantra that has been passed around for decades remains pertinent with Google juice: location, location, location.  Don't forget to keep location in mind when promoting yourself and your business on your website, blogs and social media. 

Pamela Cendejas, Real Estate Virtual Assistant - Second Self Virtual Assistance: When There Isn't Enough of You to Go Around!


Comment balloon 37 commentsPamela Cendejas • March 25 2010 06:57PM

Comments

Wow Pam this is really good stuff!  Thanks for sharing!  Now I see I've got more to learn!  Yeah!

Featured in BananaTude!

Posted by Anna Banana Kruchten Broker, CRB, CRS, 602-380-4886 (HomeSmart International) about 10 years ago

Pam,

Look at this.. you are going to be "Banana Pied!"

So glad we connected on foursquare... I am having tons of fun! It is the perfect way for agents to really get LOCAL and meet people in the community!


Featured in Cosmic Cow Pie

Cosmic CowC

Posted by Carra Riley & Declan Kenyon, Helping people Transition at all ages! (Brokers Guild Cherry Creek Ltd) about 10 years ago

Great information, thanks,

Bill

 

Posted by Anonymous about 10 years ago

Great information, thanks,  (I wasn't logged in when I made the comment above)

Bill

Posted by Bill Travis, Broker/Owner (Captain Bill Realty, LLC) about 10 years ago

My head is just swimming in information.  I am sure that this is very useful and I'll have to revisit, but I'm afraid that right now, my tiny little brain can't process anything at the moment.

Posted by Charita Cadenhead, Serving Jefferson and Shelby Counties (Alabama) (Keller Williams Realty) about 10 years ago

Thanks for sharing such great info.  I haven't yet added the location to my tweets.  Sounds like I need to!

Posted by Kryste Adams, Bend, Oregon Real Estate (RE/MAX Key Properties - Luxury Homes, Golf Course Homes) about 10 years ago

Great post full of info.  Just yesterday there was a AR webinar about hyper local blogging and the importance of it. 

Posted by Irene Tron about 10 years ago

Just to pick up on one point in particular -  Foursquare has been great to me.  I've connect on FS with a bunch of the local people that I tweet with. I actually used it to drop by and meet a contact that I had only known on Twitter.  He posted on FW that he was at a local coffee house.  As fate would have it, I was sitting at a traffc light in my car about 100 yards from the coffee house.  I turned in, recognized his pic from Twitter through the window of the coffee shop. I went inside, intro'd myself - he recognized me too, and we sat and hung out for about 10 minutes.   Just one more way to increase SOI. 

Posted by Rick Schwartz (William Raveis Real Estate) about 10 years ago

Good post.  I do dominate on certain local terms.  I am signed up with google already.

Posted by Gene Riemenschneider, Turning Houses into Homes (Home Point Real Estate) about 10 years ago

Hey, Anna - The fun never stops!  It's my job to stay on top of these things - really couldn't do it without my trusty team members.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) about 10 years ago

Hi Carra - I'm still getting the hang of Foursquare - determined to be the mayor of something!  Thanks for your response.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) about 10 years ago

Hi Bill - Thank you for stopping by.  I appreciate your post.  Enjoy your weekend!

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) about 10 years ago

Hi Charita - I'm willing to bet that if you had someone (a real estate virtual assistant, perhaps)  on your team who stays current with all this stuff, your head would stay clear and focused on selling real estate - not having to deal with the rest.  Thanks for your post.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) about 10 years ago

Hi Kryste - Adding your location to Tweets appears to be valuable in getting your Google Juice.  Thanks for commenting.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) about 10 years ago

Hi Irene - I'll have to check the AR calendar for webinars.  I know they have some really great information to share.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) about 10 years ago

WOW!  What a story, Rick!  Looks like everything was all aligned for you two to meet in person.  Love it!

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) about 10 years ago

Hi Gene - Good for you.  I just checked Google and Bing yesterday and am #2 on Google and #1 on Bing for my search term, real estate virtual assistance.  Total domination - that's my goal! ;)

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) about 10 years ago

This is really good stuff - sometimes seems a little overwhelming to stay on the cutting edge of all of this new technology.

Posted by Steve McCoole (Mortgage Alliance Group - San Diego, CA - NMLS#305667) about 10 years ago

Hi Steve - I always tell me clients that I dont' sell real estate so they shouldn't be expected to keep up with the latest trends and technologies.  That's what their Virtual Assistant is for.  Enjoy your weekend!

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) about 10 years ago

Hi Pamela,   lots of information for me to digest!  I am working on my neighborhood post and will look into implementing all of this next week!  Thank you!  pippa

Posted by Pippa Mac, The Woodlands TX Real Estate (Chevaux Group Realtor, The Woodlands and Spring) about 10 years ago

Hi Pippa - Thanks for stopping by and responding to my post.  Let me know how your neighborhood post goes.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) about 10 years ago

Good morning Pamela,

I saw this post included on the AR daily newsletter, but didn't have time to read & comment.  This is my first visit today and I am glad I came back.  I plan to follow the links to learn more.

AND for those of us who do not have the time or the tech-savy-ness to do all that Pamela suggested in her post, you can hire her company Second Self Virtual Assistance to do it for you.

Posted by Mary Yonkers, Erie/PA Real Estate Instructor (Alan Kells School of Real Estate/Howard Hanna Real Estate) about 10 years ago

Grab your pompoms, Mary.  I'm officially inducting you into the official Second Self Cheerleader Circle.  You always have Second Self Virtual Assistance Cheerleadersuch nice things to say about us and we soooo appreciate your support.

 

Two, four, six, eight.  Who do we appreciate?

Mary, Mary, Mary!

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) about 10 years ago

This is great information!  I think I'm starting to get the hang of the hyper-local thing and need to start posting.  Thank you!

Posted by Patsy Overton (Patsy Overton Interiors, Atlanta, Georgia) about 10 years ago

Hi Patsy - Thank you for your response.  Hyper-local marketing is a great way to get noticed.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) about 10 years ago

Pam!  What happened?  We had an appointment this afternoon at 3:00 (EST). 

Posted by Jane Taylor (RE/MAX Realty Group) about 10 years ago

Great post...thanks for sharing.

Posted by Rob Rosa about 10 years ago

Hi Pamela, great post and I have to call and talk with you soon.

Posted by Rebecca Gaujot, Realtor®, Lewisburg WV, the go to agent for all real estate (Vision Quest Realty) about 10 years ago

Hi Jane - I guess I should have been more clear about time zones.  I called at our appointed time of 3:00pm in Arizona.  Unfortunately, you are in the EST and had your calendar marked for 3:00 pm there.  Sorry for the inconvenience.  A good lesson to me to be more clear about which time zone we're talking about. 

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) about 10 years ago

Hi Rebecca - I'm available Monday through Friday between 8am and 4pm in Arizona.  Please use my toll-free phone number - 866-921-5364.  I look forward to talking with you.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) about 10 years ago

What are the differences between FourSquare and Gowalla. I have never heard of the second one. Thanks for good information again!

Posted by Cheryl Ritchie, Southern Maryland 301-980-7566 (RE/MAX Leading Edge www.GoldenResults.com) about 10 years ago

Thanks Pamela!  Great input. 

Posted by DeeDee Riley, Realtor - El Dorado Hills & the Surrounding Areas (Lyon Real Estate - El Dorado Hills CA) about 10 years ago

Hi Cheryl - I think by going to the 2 sites, you will be able to see the difference better than I can describe it.  www.foursquare.com and www.gowalla.com

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) almost 10 years ago

Welcome, DeeDee.  Thank you for stopping by.  Enjoy your day!

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) almost 10 years ago

Thanks for the information!

Posted by Cliff Kavanaugh, ck@kw.com - 434-466-5128 - www.CvilleHomeSearch.com (Keller Williams Realty of Charlottesville Virginia) almost 10 years ago

Heard of Foursquare yesterday. But haven't heard of Gowalla. I will stop by both sites this week to learn more about both of them. Great post.

Posted by Lanre-"THE REAL ESTATE FARMER" Folayan, I don't make promises.I deliver results.SOLD HOMES (Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC) almost 10 years ago

Hi Cliff and Lanre - Thank you for responding to my post.

Lanre - There have been several people who have never heard of Gowalla - me included until I did some investigating.  Let me know what you learn.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) almost 10 years ago

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