How important is social media to your business? According to market research, people who are fans of a particular product on Facebook are 60% more likely to recommend that product than those who don't. Followers of a brand name or product on Twitter are 79% more likely to do so. Great word of mouth advertising, don't you think? At such a low cost in comparison with other forms of advertisement, social media is a wonderful way to keep in touch with your audience.
Nowadays, most consumers expect that a company has some form of online profile, whether it be Facebook, Twitter or something else. Facebook and Twitter are, by far, the largest social media outlets online at the moment. In fact, many people polled by the market researcher believed that by not having an online presence in the social media arena, a company was basically telling them that they don't believe in the power of social media and, by default, don't really need the business of the demographic that frequents these social media outlets. It also projects a much older image for a company who doesn't seem to want to bother with the newest ways to communicate with their audience. That can be a turn-off for potential customers.
So, what are you doing in terms of social media for your business? Do you see the importance of social media in not only how your company is exposed to potential clients but also to how it is perceived by them? Please, let me know. I'd love to hear your stories and ideas.