Cosmic Cow Pie: Connecting the Dots

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How Important is Social Media to Your Business?

Click here to follow me on TwitterHow important is social media to your business?  According to market research, people who are fans of a particular product on Facebook are 60% more likely to recommend that product than those who don't.  Followers of a brand name or product on Twitter are 79% more likely to do so.  Great word of mouth advertising, don't you think?  At such a low cost in comparison with other forms of advertisement, social media is a wonderful way to keep in touch with your audience.

Click here to friend me on Facebook.Nowadays, most consumers expect that a company has some form of online profile, whether it be Facebook, Twitter or something else.  Facebook and Twitter are, by far, the largest social media outlets online at the moment.  In fact, many people polled by the market researcher believed that by not having an online presence in the social media arena, a company was basically telling them that they don't believe in the power of social media and, by default, don't really need the business of the demographic that frequents these social media outlets.  It also projects a much older image for a company who doesn't seem to want to bother with the newest ways to communicate with their audience.  That can be a turn-off for potential customers.

So, what are you doing in terms of social media for your business?  Do you see the importance of social media in not only how your company is exposed to potential clients but also to how it is perceived by them?  Please, let me know.  I'd love to hear your stories and ideas.

Pamela Cendejas, Real Estate Virtual Assistant - Second Self Virtual Assistance: When There Isn't Enough of You to Go Around!

Comment balloon 20 commentsPamela Cendejas • March 18 2010 04:01PM

Comments

Pamela, you are right on regarding social media. I'm excited to be a part of a company that embraces this medium and I personally believe a strong presence in the social media is an important component of personal and company branding. It's a whole new way of connectivity and it will only continue to grow in importance to the business world.

Julia Stander

tampaproperty4u.com

Posted by Julia Stander, Coldwell Banker Residential Real Estate Clearwater (Coldwell Banker Residential Real Estate, LLC) over 10 years ago

I think social media is a must. Thanks for to stats and a good post.

Posted by Jay Schmitt, Gettysburg Real Estate Agent (Keller Williams Keystone Realty) over 10 years ago

I was just interviewed for an article about Twitter and how it is the new important thing, but all social media is useful. It's all about leveraging your time for the best and most widespread exposure for your business!

Posted by Vanessa Stalets, REALTOR, Brentwood TN Homes, Real Estate (RE/MAX Elite) over 10 years ago

Pamela...I blog everyday and have a good google presence after 5+ months of this.....my team has visitors at their open house events who share that they read my blogs everyday.....

Posted by Barbara Todaro, Previously Affiliated with The Todaro Team (RE/MAX Executive Realty - Retired ) over 10 years ago

Hi Julia - For many years, I worked with the search engine optimization model and it was very beneficial to my business.  However, when I started putting social media marketing techniques into place, my online presence skyrocketed.  Thank you for your input.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 10 years ago

Hi Jay - Thanks for stopping by and for your kind words.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 10 years ago

Well said, Vanessa.  People either Twitter or they hate it.  If they hate it, I don't think they understand it.  Lots of power there.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 10 years ago

Hi Barbara - Do you use online invitations to promote your open houses?  I have clients as well as entire real estate offices who are involved in community events.  We send out online e-vites and it helps the attendance.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 10 years ago

Pamela, I just watched your video on your profile and you did such a great job with it!  One of these days I will try it.......I just hate seeing and hearing myself.  Maybe if I worked on what I'd like to say and practice it I could come up with something.  I think it would take hours of practice video though!

Posted by Ann Allen Hoover, CDPE SRES ASP e-PRO Realtor - Homes for Sale - AL (RE/MAX Advantage South) over 10 years ago

Pamela and company that is not into social media is missing the boat.  The rewards have been beyond my wildest expectations on every level - and we're really quite new to the game, only a few years.

Posted by Anna Banana Kruchten Arizona's Top Banana!, 602-380-4886 (HomeSmart Real Estate BR030809000) over 10 years ago

Pamela,

I know I'm not doing it right, but that's what I'm learning here.

Brian

Posted by Brian Madigan, LL.B., Broker (RE/MAX West Realty Inc., Brokerage (Toronto)) over 10 years ago

Blogging has worked for me and FB keeps me in contact with many people that I haven't seen in a long time.  I'm still working on Twitter.

Posted by Irene Tron over 10 years ago

Pamela,

Your words of wisdom are of great importance and will be

featured in Cosmic Cow Pie! 

Cosmic Cow

Posted by Carra Riley & Declan Kenyon, Helping people Transition at all ages! (Brokers Guild Cherry Creek Ltd) over 10 years ago

Pamela - Social media is key to growing business! I like that it gives me a non-intimidating way to keep my name out in front of potential clients.

Posted by Coleen DeGroff, Haile Plantation Real Estate - Gainesville FL (Coldwell Banker M.M. Parrish Realtors) over 10 years ago

Hi Ann - It took me a few attempts - but I'm a perfectionist.  I only do videos on a good hair day - not too often.  I'll have to get over myself and just do it!

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 10 years ago

Hi Anna - I spent many, many years working on SEO.  It worked well for my online position.  It wasn't until I started working on SMM that I started getting indexed within a few hours.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 10 years ago

Hi Brian - There are tons of free classes right now.  I'm working on some webinars right now that will take you from start to finish without stress.  Will keep you posted on that.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 10 years ago

Hi Irene - I have a love-hate relationship with Twitter.  Facebook has given me some opportunities to provide good information to others and help them when I can.  I always say, "Give away your best stuff!".  It allows others to know and trust you.

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 10 years ago

Hi Carra - Thank you for the Cosmic Cow Pie feature.  I appreciate it!

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 10 years ago

Hi Coleen - Thank you for your response.  There aren't too many rules to social media.  Just imagine yourself at a cocktail party or live networking event.  Be more interested in participating through listening  than in promoting your agenda.  That's pretty much it. 

Posted by Pamela Cendejas, Second Self Virtual Assistance (928) 692-3235 (Second Self Virtual Assistance) over 10 years ago

Participate