Cosmic Cow Pie: Connecting the Dots


Stuffing's for Turkeys, Not Websites!

Stuffing's for Turkeys, Not Websites!While content is critical to creating an amazing real estate website or blog that internet users will want to visit again and again, there is more work to be had behind the scenes...primarily keywords.  Keywords are the specific words or phrases that internet users type into the search field when looking up information.  Each search engine uses their own algorithm to determine what websites will provide the best information that the searcher is looking for based on these keywords.  When it comes to keywords, though, stuffing's for turkeys, not websites! 

Search engines frown upon the practice of adding thousands of keywords to a website or blog (known as "keyword stuffing").  You can actually be penalized for this.  Instead, it is recommended that you find a few key words or phrases that you want to focus on. 

When narrowing your choices, think of how you typically search for things online.  For example, let's say you heard about a balloon festival in Sonoma and want to know more about it.  You wouldn't just type in "balloons" or even "balloon festival", would you?  That would give you tons of extra websites ranging from party balloons to the annual Albuquerque Balloon Festival, none of which is what you are actually looking for.  You would instead type in something more specific like "Sonoma balloon festival" in your search engine's search field and hit enter.  Then, your search engine would look through all the sites it had in its database to list the best sites for you to visit to find the information you are seeking. 

Most people get as specific as they can when typing in the search field.  Searchers typically look for a specific thing (person, company, this case, "balloon festival") and then a specific location (in this case, "Sonoma").  Instead of focusing on a generic term for your site, such as "real estate", you want to get specific so that you get those people really looking for your services in your particular area.  These terms may be searched less, but they increase the likelihood of a cold prospect turning into a hot lead.

Soovle helps you find the right keywords for your site

There are several tools available to help you create a list of keywords to focus on your real estate site or blog.  One of my personal favorites is Soovle allows you to compare top keyword searches on multiple search engines at one time.  You can choose the search engines you want to compare (anywhere from 7 to 15 at one time).  All you have to do is start typing in the keywords you would like to use and you will instantly see the most searched words/phrases on each search engine.  You don't even have to finish your word before Soovle begins offering suggestions.  This can help you optimize the keywords on your site/blog so you can find your audience and they can find you.

Don't fall for the "if one is good, more is better" way of thinking.  Stuffing's for turkeys, not websites...or blogs.  Keep a few key words or phrases in mind when working on your real estate website or blog and you'll find yourself at the top of the search engines soon enough.  Best of all, potential clients will find their way to you, too.

Pamela Cendejas, Real Estate Virtual Assistant – Second Self Virtual Assistance: When There Isn’t Enough of You to Go Around!

Originally posted on my Real Estate Support blog here:

Comment balloon 4 commentsPamela Cendejas • January 20 2012 01:30PM
Stuffing's for Turkeys, Not Websites!
While content is critical to creating an amazing real estate website or blog that internet users will want to visit again and again, there is more work to be had behind the scenes… primarily keywords. Keywords are the specific words or phrases… more
Customize Your WordPress Site for FREE!
Creating an interesting, interactive website used to cost thousands of dollars a year Even if you went the "do-it-yourself" route, you ran the risk of looking like many other real estate sites out there by using the same old limited… more
SPAM is a Four Letter Word
The internet has become a way of life for most people. You can go online to do just about anything: shop, socialize, pay your taxes, find real estate clients look up how long George Jetson's work week was (or is that just me? ), etc. It's very… more
Do You Have a HOT List?
Do you have a HOT list? 2012 is going to boil with business and a HOT list will fuel the steam engine that needs to get to 212 to move. It's all a function of having the right tools to run the machine. … more
New Year, New Day, New Thoughts
New Year, New Day, New Thoughts 2011 was the best of times and the worst of times for my family and me. We took a trip around the world for the best of times checking off many countries on our… more
Using YouTube for Real Estate Promotion
Unless you've been living under a rock for the last 20 years, you have heard of, visited, searched and/or shared videos on YouTube. However, this hugely popular site is more than just videos of piano-playing cats, silly baby laughs and dumb stunts… more
Paying It Forward To Seniors
Paying It Forward To Seniors. This time of year is the perfect time to start new behavior and pay it forward in some small way every single day! We hear a lot about children and how we can help which is a wonderful and very important… more
Keep Track of Santa on Christmas Eve
Did you know that NORAD has been tracking Santa's progress every Christmas since 1955? It's true! And now you can track Santa no matter where you may be: via website Google Earth and social media You can track him on your mobile phone with… more
Mexican by Marriage Pumpkin Empanadas
We have a tradition at our house. Every year I make my husband his favorite Christmas treat – Pumpkin Empanadas. Since I grew up with tacos whose filling resembled Sloppy Joes and thinking that Taco Bell was good Mexican food, you know I had a lot… more
Thank you Lexus for showing us the way!
Thank you Lexus for showing us the way! It has been said: "people remember how you make them feel and not what you say. " No matter what sales or service industry you are in, lessons can be learned from the way Lexus treats it… more